COZY COVE
Cozy Cove is a mobile application that helps international students find accommodation suitable to their needs along with knowledge of policies.
The development of the product had the following phases
1. User Research
2. Comparative Analysis
3. User Journey
4. Revenue Model
5. Wireframing and Prototype
User Research
A survey was conducted to understand the user needs. From the survey report, potential users were identified and a persona representing the users was created.
Competitive Analysis
Competitive analysis was done to understand the applications currently present in the market. Through the analysis, the setbacks in current applications were identified. The competitive analysis also helped to identify the marketing and revenue techniques used currently and how they can be improved for the new product "COZY COVE"
Comparative Analysis Document
User Journey Map
A user journey map for an existing potential competitor application was created. This user flow helped to understand the user pain points and using that as an objective, Cozy Cove was developed. The journey map also helped to come up with a UX theme. The UX theme for Cozy Cove was "One-stop Solution";make the user feel satisfied when using the application and find a place for them.
Journey Map Document
Revenue Model
Cozy Cove is a new application to the market, business strategy and analysis were conducted. Through the research, the dashboard based on the revenue outcome was created. the risk management, and budgeting for the application, also helped to calculate the outcome form the business.
As a strategic plan, the marketing strategies were also planned to promote the application.
Wireframing and Prototype
After the above steps were completed, the wireframe and prototyping were done. Design principles were followed in the development cycle while prototyping.
Usability Testing was conducted during each iteration to make the application user-friendly.
